Luxury Restaurant Group Increases Premium Upsells by 32% via AR Menus
The Challenge
A high-end restaurant group had a signature $120 Tomahawk steak and a $45 crafted dessert that suffered from low order volumes. Guests were hesitant to order expensive items without knowing exactly what they were getting, defaulting to "safe" options.
The Sanganix Solution
Sanganix AI conducted a photogrammetry shoot of their top 10 highest-margin dishes, converting them into stunning 3D WebXR models. We deployed elegant QR codes on the tables. Guests simply scanned the code to project a photorealistic, true-to-size model of the Tomahawk steak directly onto their empty table before ordering.
The Results
The visual impact eradicated buyer hesitation. Orders for the premium signature items increased by 32% within the first month. Additionally, because the AR menu answered questions about portion size and presentation, servers spent 35% less time explaining dishes, allowing them to cover more tables.